Date of Completion

Fall 12-8-2023

Thesis Advisor(s)

Nell D'auria

Honors Major

Marketing

Disciplines

Business

Abstract

Understanding what makes a good leader is a topic of ongoing interest in the practice of business. Research to-date has distinguished between being a manager and being a leader and also has established a set of principles to consider in assessing leadership. In this thesis, I draw upon principles of leadership, including emotional intelligence; vision creation; inspiring others; leading in good and difficult times; fostering, developing, and recognizing others; and creating a winning culture to offer a critical assessment of Susan Wojcicki as a leader within the business arena.

Included in

Business Commons

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