Date of Completion

Spring 5-1-2023

Thesis Advisor(s)

Liping Qiu

Honors Major

Finance

Disciplines

Finance and Financial Management

Abstract

The purpose of this paper is to analyze the potential benefits of the inclusion of gold jewelry in a traditional investment portfolio. A popular commodity investment choice, gold has been lauded for its various diversification and safe-haven characteristics. Popular investment forms include paper gold, gold bars and gold coins. However, gold jewelry, although officially categorized as a retail purchase, is often bought with the intention of investment as well. This paper examines the diversification benefits of gold jewelry by measuring the performance of a portfolio in which gold jewelry is present, using multiple performance measures to determine its risk and reward characteristics. A qualitative analysis of gold jewelry demand trends during specified economic periods is conducted to determine if gold jewelry exhibits the characteristics of a safe-haven asset. The paper concludes with an overall analysis of the benefits gold jewelry may provide to a portfolio, along with any risks an investor should be aware of.

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