Date of Completion
Spring 4-22-2021
Thesis Advisor(s)
Nell D'Auria
Honors Major
Marketing
Disciplines
Marketing
Abstract
Understanding what makes a good leader is a topic of ongoing interest in the practice of business. Research to-date has distinguished between being a manager and being a leader and has also established a set of principles to consider in assessing leadership. In this thesis, I draw upon principles of leadership, including emotional intelligence; vision creation; inspiring others; leading in good and difficult times; fostering, developing and recognizing others; and creating a winning culture to offer a critical assessment of Reed Hastings as a leader within the business arena.
Recommended Citation
McAndrew, Nolan, "Assessing Leadership in Business – Marketing: A Critical Investigation of Reed Hastings" (2021). Honors Scholar Theses. 812.
https://digitalcommons.lib.uconn.edu/srhonors_theses/812