Date of Completion
Spring 5-8-2011
Thesis Advisor(s)
Narasimhan Srinivasan
Disciplines
Marketing
Abstract
The purpose of this study is to research consumers' food purchasing behavior, including consumers' perceptions of nutrition labels on food packages and the effects of such nutrition labels on consumers' food purchasing decisions. The objective is to better understand consumers' attitudes toward food purchases in relation to their understanding of food labels
Recommended Citation
Williams, Emily J., "Nutritional Labeling" (2011). Honors Scholar Theses. 176.
https://digitalcommons.lib.uconn.edu/srhonors_theses/176