Date of Completion
4-14-2015
Embargo Period
4-13-2017
Keywords
consumer-brand engagement, luxury brands, cultural experiences
Major Advisor
Robin A. Coulter
Associate Advisor
William T. Ross, Jr.
Associate Advisor
Susan Spiggle
Field of Study
Business Administration
Degree
Doctor of Philosophy
Open Access
Open Access
Abstract
Archival abstract submitted
Recommended Citation
Jansson Vredeveld, Anna, "Consumer-Brand Engagement: Cultural and Moral Manifestations" (2015). Doctoral Dissertations. 697.
https://digitalcommons.lib.uconn.edu/dissertations/697
COinS