Date of Completion
6-26-2014
Embargo Period
6-25-2018
Keywords
Semantic Matching; Information Competition; Broad Match; Poaching; Paid Search Advertising
Major Advisor
Joseph Pancras
Associate Advisor
William T. Ross, Jr.
Associate Advisor
Hongju Liu
Field of Study
Business Administration
Degree
Doctor of Philosophy
Open Access
Campus Access
Abstract
Archival abstract submitted
Recommended Citation
Yang, Shuai, "Two Essays on Matching Strategy in Paid Search Advertising" (2014). Doctoral Dissertations. 430.
https://digitalcommons.lib.uconn.edu/dissertations/430
COinS