Date of Completion
8-3-2020
Embargo Period
7-31-2023
Keywords
Product Involvement, Product Type, Newsfeed Ads, Theory of Flow, Theory of Technology Fluidity
Major Advisor
Carolyn A. Lin
Associate Advisor
David Atkin
Associate Advisor
Ross Buck
Field of Study
Communication Sciences
Degree
Doctor of Philosophy
Open Access
Open Access
Abstract
Archival abstract submitted
Recommended Citation
Xu, Xiaowen, "Processing Flow of Facebook Newsfeed Ads: Exploring Product Characteristics and Promotions in Fluid Social Media Use" (2020). Doctoral Dissertations. 2596.
https://digitalcommons.lib.uconn.edu/dissertations/2596
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