Marketing Proposal for Brand Extension in Japan and the US: The Nintendo TiiVii

Stephanie Tine, University of Connecticut - Storrs



This proposal focuses on the marketing strategies and decisions associated with launching a product within the consumer electronics industry in two geographic markets. The thesis is a hypothetical business proposal in the case that Nintendo decides to manufacture a high definition television set and sell it in the United States and in Japan. The work includes demographic, marketing, manufacturing, distribution, and financial analysis of Nintendo and the relevant markets.