Robert C. Bird

Document Type



Firms aggressively seek a competitive advantage over rivals. A voluminous body of strategy scholarship has identified numerous sources of competitive advantage. Yet, the notion that law may be a source of competitive advantage remains largely unexplored. This is surprising given the significant time and resources managers dedicate to legal issues. This Article examines whether legal resources can generate a sustainable competitive advantage for firms. This Article also identifies firm attributes and managerial attitudes that might encourage legally strategic thinking. This Article concludes that law can be a source of a sustainable competitive advantage and that numerous variables exist worthy offuture study.